5 Domain Name Generators to Help Create Your Brand

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting.

For the majority of startups or small business owners, hiring a digital agency to generate a brand name probably isn’t in the budget and choosing a domain name is not an easy task. Fortunately, to help with the process, people are turning to domain name generators.

These tools help business owners generate domain name choices by taking a keyword and using combinations of popular keywords and pairing them with available top level domains (TLDs) to generate a memorable domain name.

While algorithms will never replace human creativity, these free domain name generators can kick off the creative process and give you a head start.

Domain Hole

If you want a domain with four, six or ten words, Domain Hole can help. Through their Brainstorming tool, users enter a keyword, a top level domain, then click the button and receive a long list of domain name options. If there’s nothing of interest, users can try the Name Spinner where the engine will mash the keyword with hundreds of English-based words and unveil what is available.

If your brain gets tired, then switch over to the World’s First Domaining Game where domain names fall from the sky and the user has to type in the names as fast as they can before they hit the bottom of the screen. Users can also sign up for Domain alerts and monitor a WHOIS status of a domain name they really want.

.ME WHOIS

Knowing who is behind a domain name is important for SEO. This top-level domain registry offers the WHOIS option to make sure that the name you choose isn’t taken and gives you the ability to research the history of a domain name. If your name is taken, their engine will provide other options for domain names through floating balloons on the page.

This registry also offers a premium TLD service that reserves the domain for top small business services, products and websites. Their process helps with getting found online through the short TLD, creates exclusivity with the .ME brand, and adds value for the owner if the domain name ever goes to auction.

NameMesh

NameMesh uses intelligent ranking and classification program to help you find a perfect domain name. It has a variety of interesting features: After you enter your keyword(s), it will display most popular domain names under “Common,” give you suggestions on possible domain name hacks under “Short” and offer you similar sounding domain names under “Similar.”

But that’s not all. They have a “Fun” category, which breaks, joins, replaces, and rearranges words together to create new words, “SEO” category, which gives suggestions on domain names that will have the best visibility, and “Mix” that will merge your keyword with common and small suffixes and some dictionary words. Another great feature is “Startup Company Name Generator” that allows you to enter two to three keywords (or even more if you want), and gives you suggestions based on them.

NameStation

Why try and think of your brand name all by yourself. Name Generator (originally known as MakeWords) uses the power of the crowd, as well as their algorithms, to help owners develop an ideal brand name and find available domains. A user can input a keyword and a preferred top level domain beyond the .Com vortex, and it will generate the one you want or offer hand-picked selections and variations sorted by a ranking system.

Another way to approach finding a brand name is using their Naming Contests, where users describe their project/company and ask their community to help develop a brand name. The platform also shows users  what domain names have been discarded and available for sale. Name Generator has over 1M registered users, checked over 145 M domain names, and held 6905 name contests.

Shopify

Shopify, a well-known name in the ecommerce business, has a domain name generator to help people find the best name to fit their company’s personality. Shopify understands it’s difficult to come up with the ideal name, and even when you do, the domain might be taken.

Through their generator, users can input the business’ core concept into the generator and Shopify will provide thousands domain name suggestions relevant to the company.

Get your’s today!

How To Create A Great Tagline For Your Businesss

The Evolution of a Tagline:

Let’s you and I start a little side business together. Let’s see how our tagline may change as our company grows in size.

Notice how the tagline grows from a “descriptive tagline” into a more “aspirational tagline” here:

At that very beginning stage when we’re at $0/year, having a vague tagline such as “Tell the world” will be relatively useless to us.

However once we start closing gigantic deals, have that fancy office on 5th Avenue in New York, and handle marketing for Fortune 500 brands…..then maybe “Tell the world” is a more appropriate tagline!

So yes, when you’re at the level of a large business, your tagline will often be something short and clever and “aspirational.”

However, if you’re not there juuusst yet, here’s a quick formula to follow:

Here’s the 3-step process for creating a tagline:

Step 1.) Dump out your entire business in a few sentences.

Step 2.) Trim it down.

Step 3.) Trim it down some more.

The #1 best way to create a tagline for your business is to describe what you do in the shortest space possible.

This process is like trying to cram a large thought into a single Tweet.

Let’s jump into some examples of how we would do this:


SumoMe Tagline Example:

Step 1.) Dump out your entire business in a few sentences:
“We create tools that go onto any webpage that help promote and share your website to get more traffic through several tools: Share buttons, Welcome Mats, Pop Up email collects, and more. We make these tools really easy to use.”

Step 2.) Trim it down:
“Tools that go onto your webpage to help promote and share your website to get more traffic.”

Step 3.) Trim it down some more:
“Tools to Grow Your Website’s Traffic.”


WPengine Tagline Example:

Step 1.) Dump out your entire business in a few sentences:
“It’s really cheap to host a WordPress site, but when something goes wrong, your host will be no where to be found. Also, WordPress gets hacked if you don’t upgrade it or choose poorly designed plugins.”

Step 2.) Trim it down:
“WPengine makes hosting a website on WordPress super easy. We’re like the perfect website host.”

Step 3.) Trim it down some more:
“WordPress hosting, perfected.”


WeWork Tagline Example:

Step 1.) Dump out your entire business in a few sentences:
“WeWork is a community space where people can co-work together or rent larger private offices. We let you do what you love by providing fast internet access, bathroom facilities, coffee, beer, and meeting spaces.”

Step 2.) Trim it down:
“A community space where you can focus on what you love doing, and we will handle all the hassles of running an office.”

Step 3.) Trim it down some more:
“Do what you love.”

Think of your tagline like a “Headline For Your Business.”
Your tagline will often be placed on things like:

Flyers
Stationary
Outdoor signs
Business cards
Website headers
These are items that have only a quick-shot at getting someone more interested.

For this reason, the only job of your tagline is to get attention and make your customer want to read/research more!

A note to people who have spent more than 2 hours of brain-time trying to “Come up with a great tagline”:

Your tagline will unlikely be a big driver of business. Like….at all.

I’ve NEVER gone to McDonald’s because “they had a cool tagline.”
It’s cause I want food stuffed into my face immediately.

I’ve never done business with a web designer because his tagline was clever like “Design for life.”

I’ve never bought a car because the tagline was “Zoom Zoom.”

You should be focusing waaayy more of your time on:

The quality of your product.
Getting referrals from other people.
Getting feedback from customers.
THOSE are all things that will increase your business.

If you have spent more than two hours trying to come up with a tagline for your business, you are definitely focusing on the wrong thing.

Use the 3-Step Tagline Formula shown above, knock your tagline out, make sure it’s not “too clever”, and then focus on improving your business in REAL ways!

With all that said, I do respect some taglines floating around out there.

For example, here’s my all time favorite tagline:

Geico has gone through all sorts of cutesy characters as their “spokesman”, but their tagline has remained the same:

“15 minutes could save you 15% or more on car insurance.”
This tagline kicks butt because it’s jam-packed with important stuff….and only in about 10 words!

Dang…..that Gecko knows what he’s doing!

Let’s just compare this brilliant Geico tagline to a few of their top competitors in the insurance space….Statefarm and Allstate:

I mean, without having previous experience knowing what these companies do…..would you have ANY clue what they sell based off their tag lines?? No.

Bravo Geico. Your tagline could be used for a $100/year insurance business or a $50Billion/year insurance business.

So remember, use the 3-Step Tagline Formula from above to create a quick tagline and description for your own business:

The 3-Step Tagline Formula
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down some more.

So, how yours?
Drop a comment below.

The Best Taglines for Business. Which One Yours?

Think about the brands that you know well, and perhaps even love. Chances are, it’s not just a brand name you’re recalling, but a tagline, too. Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.

What Is a Tagline?
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.

While some can impel you to be better, do more, or go further, others are simply a fun play on words.

A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

Over the years, thousands and thousands of taglines have come and gone, but some are legendary. Here, in no particular order (although Nike is clearly number one, and always will be), are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there. It’s also worth noting that the tagline from DeBeers was, and is, part of a strategy to artificially increase the value of diamonds. It has worked.

How is a Tagline Created?
How taglines come into being varies greatly depending on the company, its history, its size, and the methodologies employed by the management.

In a small business, or one that is just starting out, it’s usually something generated by the owner or one of the employees. Passion projects are fairly easy to write for, especially if the founder is also the tagline creator.

In a larger company, or major corporation, several avenues could be explored.

Most likely a professional branding agency (or agencies) will be called upon to work on the project. If it’s a branding pitch, agencies will compete against each other to create not only a tagline, but also a corporate identity package and perhaps some initial thoughts on advertising campaigns.

On the other hand, larger companies and corporations can still choose to keep things on a tight budget. The task may fall to an in-house creative department, an account management team, or a single copywriting professional will be hired on a freelance bases to produce ideas.

The tagline itself usually comes out of research about the company, things people have said about the product or service, attributes of the product or service, and feelings people have when they use it. As you can see from the many taglines below, they usually put a clever spin on something the product or service excels at. For example, “Central Heating For Kids” for the warm breakfast food Ready Brek, or “Finger Lickin’ Good” for KFC’s fried chicken. The more memorable and unique a tagline is, the more it will help the brand to become famous.

Here are 30 of our favourites for your inspiration:

1. McDonalds – “I’m Lovin’ It”

The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. It ties in really well with the company’s brand values, and sticks in peoples’ minds. Coupled with their signature advert style, this helps create a winning campaign every time.

2. KFC – “Finger Lickin’ Good”

Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values. “Finger Lickin’ Good” tells the audience that the chicken tastes great. This is exactly what you want from a fast food restaurant.

3. Subway – “Eat Fresh”

Subway has been really clever with its strapline. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared. Coupled with the yellow and green branding, this was a really smart move.

4. Kit Kat – “Have a Break, Have a Kit Kat”

A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat. It is simple, and easy to remember – much like the company’s red and white branding.

5. Heinz – “Beanz Meanz Heinz”

“Beanz Meanz Heniz” has often been voted the best advertising slogan, and it is easy to see why. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand.

6. Skittles – “Taste the Rainbow”

Skittles have used their “Taste the Rainbow” since 1994. This simple slogan works because it perfectly reflects the product. The sweets themselves feature a variety of colours – a rainbow. This tagline ties in with the company branding, which features a rainbow on the sweets packaging.

7. Rice Krispies – “Snap! Crackle! Pop!”

Snap, Crackle and Pop have been synonymous with the Rice Krispies brand since the 1930’s. And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan. The cereal is said to make a “snap, crackle, pop” noise when milk is added. And even if it didn’t this campaign has been hugely effective for Kelloggs.

8. Kelloggs Frosties – “They’re GR-R-R-reat”

Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”. This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious. A lifespan of over 50 years shows just how effective it is.

9. Dr Pepper – “What’s the Worst That Could Happen?”

Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. The catchy song that featured on the adverts and the humour they used helped make them memorable and effective. Dr Pepper knew its brand, and knew its audience. That’s why this campaign worked so well.

10. Red Bull – “It Gives You Wiiiings!”

Red Bull has used the metaphor “It Gives You Wings” as its slogan for many years. The reason this advert has worked – and lasted so long – is because it is clever. It tells the audience that the drink really will give you an energy boost. The ad slogan is a great example of marketing at its best.

11. Typhoo – “You Only Get an ‘OO’ With Typhoo”

Tea brand, Typhoo have featured a number of slogans in their advertising over the years. One though, sticks in people’s minds and is still being used today. “You Only Get an ‘OO’ With Typhoo” represents how relaxing and enjoyable a good cup of tea is.

12. Tesco – “Every Little Helps”

Supermarket Tesco are famed for their low prices, and their huge stock list. Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years. Again, this three word tagline is one of the most memorable and effective.

13. John Lewis – “Never Knowingly Undersold”

Department store John Lewis is known for its high quality and high standards. That’s why the tagline “Never Knowingly Undersold” works so well. It tells prospective customers that they can trust the store, and will always get the best product and service. This is a simple and subtle way of bringing brand guidelines into the slogan.

14. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”

Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different. The “Maybe She’s Born With It…” campaign is promoting natural beauty. It tells women that their products will help them enhance this beauty. Glossy adverts and whimsical backdrops all add to this allusion of perfection.

15. L’Oreal – “Because You’re Worth It”

Another cosmetics brand making women feel fabulous is L’Oreal. The “Because You’re Worth It” campaign has been used for many years now and it works. It tells the audience that they deserve to treat themselves and make the best of themselves. Recently, adverts have featured the slogan “Because We’re Worth It”. This helps women feel the same as the celebrities endorsing the products.

16. Max Factor – “The Make Up of Make Up Artists”

Max Factor is a higher end brand of makeup than the aforementioned. This is reflected in the advertising slogan. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan.

17. De Beers – “A Diamond is Forever”

Coined in 1947, the De Beers tagline has often been named one of the best ever. Those four simple words perfectly reflected the high end nature of the product and the company. It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever.

18. Nike – “Just Do It”

Nike’s “Just Do It” advertising slogan is probably one of the most famous in the world. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. It reflects the ‘no nonsense’ approach the brand has to its products. It also encourages audiences to get out there, and get active.

19. HSBC – “The World’s Local Bank”

In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. This move was further cemented with the introduction of their latest advertising slogan. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment.

20. Ronseal – “It Does Exactly What it Says on the Tin”

DIY is often seen as stressful and complicated. To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be. This perfectly appeals to their target market, and helps keep the branding simple.

21. Energizer – “It Keeps Going, and Going, and Going…”

Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand.

22. MasterCard – “For Everything Else, There’s MasterCard”

MasterCard’s clever slogan tells audiences that it can be used for everything. Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. This is a clever move by the brand. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline.

23. Audi – “Vorsprung durch Technik”

Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers.

24. Jaguar – “Grace, Space, Pace”

Another three word slogan – can you see a pattern?! – that perfectly encompasses a brand and its values. This advert tagline tells audiences exactly what to expect from a Jaguar car. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase.

25. Zurich – “Because Change Happens”

Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them. The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. It is simple, powerful, and perfectly reflective of the product.

26. Panasonic – “Ideas for Life”

Electrical retailer Panasonic’s advertising tagline encompasses everything they are about. “Ideas for Life” tells the audience that whatever they need, a Panasonic product is the perfect choice. Again, this is strong slogan that works for the company and its product.

27. Google – “Don’t be Evil”

Search engine giant, Google has a slogan but it is a little less well known. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques. However, there has been some debate as to whether it is still relevant.

28. Apple – “Think Different”

Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. That’s why the “Think Different” tagline works so well for them. It tells customers that they are buying into a lifestyle and are at the forefront of technology.

Now, after a century of great advertising, not every tagline could make it onto the list. Some notable runners-up include “It’s So Simple” for Polaroid and “They’re Grrrreeeat” for Frosted Flakes.